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Getting to the Meat of the Matter (An Unboxed Double Take)
I like sandwiches. A lot. That said, I’ve never liked Subway because the sandwiches are just bad. As a storyteller and marketer though, I’ve followed the brand and been intrigued by their full embrace...
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Roundtable: Using Halloween to Elevate a Brand’s Marketing
Halloween is getting ghoulishly close—how are you celebrating? No doubt, you've spend the past 11 months researching the trendiest and most unique costumes. Naturally, that's totally your prerogative....
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